

By: Rosa Jaluf de Castro
Chairwoman of the Board of Directors of FENALCO Valle del Cauca
Nine years ago FENALCO Valle del Cauca created the Cali Exposhow as a strategy of city and region to potentialize the strengths and competitiveness of Cali and Valle del Cauca. Now a days, Cali Exposhow is a macro event that generates 9.000 direct and indirect jobs, promotes sales for more than 17.000 million pesos, gathers more than 130.000 visitors, and encourages the growth of health, beauty and fashion industry.
Now a days, Cali is recognized by its health tourism offer, in which stands out its notable qualities and its specialist’s reputation. Our city is well known by its high standards of clinical infrastructure, for its competitive prices and the growth of its ancillary services, which has allowed Cali offer a complete service, for Colombian and international patients such as USA, Spain, Venezuela, Ecuador, Perú, Central and South America.
Cali Exposhow has also encouraged fashion industry, becoming an important platform for fashion designers, new fashion creators, jewelry, swimsuits, underwear, girdles, accessories, among others.
This year’s event will have 45 catwalks for designers and renowned brands, and the international guest, Oscar de la Renta, one of the most outstanding fashion designers en the world.
FENALCO Valle del Cauca has created an event with international standards that speaks well of Cali and the Valle del Cauca, which shows to Colombia and the world what we have to offer.
We welcome you.